Q1: REPORT WRITING - MUET NOV 2016

Q1: REPORT WRITING - MUET NOV 2016

There are various ways of writing the same OVs, As and Ss. You may share your thoughts as these are just suggested answers and they are not final.

I think this question can be either market share influenced profiles or market share influenced by profiles. However, YOU MUST BE CONSISTENT WITH YOUR STAND choose either one between: market share influenced profiles or market share influenced by profiles in your whole report writing.

*You can try to memorise the sentence structures if you are weak in English. Caution: You shall not memorise the sentence structures unless you are a Band 1 or Band 2 candidate.

Market Share and Profile of Four Hypermarkets in Malaysia

            The visuals illustrate the market share of four hypermarkets (2008-2014) and their profiles in 2008 and 2014. Generally, number of stores and workers influenced the market share of the four hypermarkets in 2008 and 2014.

            The market share of Super was the least (16%) in 2008 and 2014 (15%) because it had the lowest number of stores and workers, 6 and 150 in 2008, and 5 and 140 in 2014 respectively. Meanwhile, Prosper’s market share rose from 31% (the highest) in 2008 to its peak (40%) in 2014 due to increasing number of stores and workers from 35 to 75 stores and 1000 to 2000 respectively. However, Premium Hypermarket had a reduction in the number of stores from 10 to 9 and workers from 250 to 220 in 2008 and 2014 respectively. So, it resulted a decrease of its market share from 25% (2008) to 17% (2014). In 2008 and 2014, Mighty Hypermarket had the same number of workers (1000 respectively) and almost the same number of stores (32 and 33 respectively). Therefore, its market share in 2014 was the same as 2008 (28% respectively)

In conclusion, the market shares of the four hypermarkets were influenced by their profiles in 2008 and 2014.

(203 words)

Market Share and Profile of Four Hypermarkets in Malaysia

Figure 1 shows the market share of four hypermarkets (2008-2014) while Table 1 displays their profiles in 2008 and 2014. Generally, the market shares of the four hypermarkets affected the number of stores and workers in 2008 and 2014.

       In 2008 and 2014, Prosper’s stores rose from 35 to 75 and the workers employed doubled from 1000 to 2000 because its market share increased from 31% (its highest) to 40% (the peak) respectively. Conversely, a reduction of Premium's workers from 250 to 220 and stores from 10 to 9 in 2008 and 2014 respectively was due to a drop of 8% in its market share (from 25% to 17%). Since Mighty's market share remained unchanged at 28% in 2018 and 2014, it had the same number of workers in 2008 and 2014 (1000 respectively) and a slight increase of stores from 32 (2008) to 33 (2014). Super Hypermarket had the least market share in 2008 (16%) and 2014 (15%). Thus it had the least number of stores and workers, 6 and 150 in 2008 and 5 and 140 in 2014 respectively. 

In conclusion, the profiles of the four hypermarkets were influenced by their market shares in 2008 and 2014.

(199 words)